Mobile marketing has become the need of an hour of this digital world, where billions of users are on mobile for most of their time. If you have an online business, and you haven't yet started taking leaps and bounds in marketing your services or products on mobile platforms, you are missing a lot of potential sales. The first step to start with mobile marketing is creating your own app that will allow users to get a better experience of your business on their mobile devices. Either you can take the help of a mobile application development company or an individual developer to create a mobile app. If you are tech savvy, you can do it on your own as well. Let us help you get started with the first step i.e., mobile application development.
The first step starts with imagining what problems your app can solve. This is why you actually started to think about building an app at first place. Identify the problems solved by your services, and then think of the features your app will include that will provide customers with tangible benefits. It could be anything like improved customer experience, new revenue or simply productivity enhancements. Once you are clear about these things, think of the right audience for your application. What are the mobile platforms used by them, and accordingly, contemplate your imagination to identify how your device is going to help on those platforms.
If you are aware of the Android or windows phone application development procedure, you can easily draw the design of an app while concentrating on the platform design standards, UI design, and multi-touch gestures. The design of an app plays a major role to finish the app as a developer only has to follow it.
There are three apps you can focus on while approaching-
Native: Native apps require expertise and knowledge, skills, and significant time to be developed. Though native apps require specific knowledge and are costly, they deliver the highest quality of user-experience for your users.
Web: Web apps can be built quickly with the help of HTML, JavaScript and CSS code. Though these apps are less powerful than native apps, they can run on different platforms used by your targeted audience.
Hybrid: These apps include the best of both worlds, the native apps, and on-the-fly web. The hybrid approach has lately entered the market, using which, a developer can augment the web code with native languages in order to develop significant functionality and get access to native APIS.
Once you know what kind of apps you are looking to develop, you can get started with the prototype. Getting along with this approach is paramount if you want the potential buyers to buy your idea by actually looking at the tangible benefits. Rather than visual design or reading a description, buyers can actually see how the functions are to be operated. This step plays an important role in attracting angels and investors. It also helps to find the licenses.
Analyzing the detailed picture of how many and which way visitors are arriving on your site is important to keep them coming back to your platform. You can do this by incorporating an appropriate analytics tool in your app and get started with the analysis.
Getting feedback from your customers is important as it enhances the value of your app in the app store. Not only it minimizes the product risk, but also push you a bit above in the app store. So, test your app with beta testers. Here is how you can launch the approach to test your app-
a) Define audience--Select testers who you think are related to your product or service. Provide them with your app to test if it is helping them in any way, and the bugs that interrupt them while they are using your solution.
b) Eliminate Bugs--While eliminating the bugs and other vulnerabilities from your app, ensure you are testing your apps on multiple platforms. Alpha testing is a type of testing you can use to eliminate maximum bugs.
c) Goal Identification-Testing your app not only assist you in bug eliminations or improving security but also helps to get real feedback from your users, which you can use to understand more about your target audience.
The next step in the app development process is deploying your app on multiple platforms. Create a proper plan to schedule and control the process of deployment. Ensure the integrity of the platforms you are deploying your app on is protected and the right components are shared.
Ensure that your app is promoted on multiple platforms. To promote it, you can make use of many digital marketing techniques that include social media marketing, paid per click marketing, etc. This will allow you to share your app with the potential audience.
Once people start using your app, they are sure to leave feedback. Read their reviews on all the different platforms to make your platform better. There will always be a couple of issues that can only be looked with the eyes of actual users of your product. Implement the feedback, and ensure a great user experience.
These are the steps anyone can use to develop an app for their products or services and to ensure it performs well. This process will help you in the long run. However, there are other couples of tips you can implement for the success of your app. Let us know if these steps suffice your requirements.
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